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BUSINESS

Sales of electrical appliances to grow by 5%

Business, Pitsinee Jitpleecheep, Published on 06/10/2023

» The El Niño weather phenomenon is expected to increase sales in the electrical and electronics industry by 4-5% this year, up from 230 billion baht in 2022.

BUSINESS

Sporting extravaganzas likely to spur demand for TV sets

Business, Pitsinee Jitpleecheep, Published on 31/05/2021

» Marketers for South Korea's LG and Samsung brands remain upbeat about Thailand's TV market, largely because of upcoming global sports events.

BUSINESS

Samsung to woo millennials with Bespoke fridge line

Business, Pitsinee Jitpleecheep, Published on 03/04/2021

» Thai Samsung Electronics Co has launched a sub-brand called Bespoke for refrigerator products in Thailand — the first country in Southeast Asia to see the brand — aimed at younger people willing to pay more for lifestyle products.

BUSINESS

Ichitan eyes non-drink items

Business, Pitsinee Jitpleecheep, Published on 01/12/2020

» Ichitan Group, which built its fortune on green tea two decades ago, believes the time is ripe to diversify into "innovative" non-drink items that offer new business growth for the next five years.

BUSINESS

Brands line up premium products for second half

Business, Pitsinee Jitpleecheep, Published on 04/07/2019

» With relatively strong spending power among middle- and high-income customers, major appliance brands are aiming to expand into premium products in the second half of the year.

BUSINESS

Air conditioner sales forecast to heat up

Business, Pitsinee Jitpleecheep, Published on 23/01/2018

» Major home appliance companies expect Thailand's air conditioner industry to resume growth this year, boosted by a spate of positive factors including hotter weather, an improving economy and recovering consumption.