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Search Result for “marketing”

Showing 1 - 10 of 436

BUSINESS

Central Pattana touts countdown events

Business, Pitsinee Jitpleecheep, Published on 21/12/2023

» Property and retail developer Central Pattana Plc has teamed up with the Tourism Authority of Thailand (TAT) and the Bangkok Metropolitan Administration (BMA) to unveil Countdown 2024 events at CentralWorld and its 13 shopping centres across the country, aiming to encourage travel and boost retail spending.

BUSINESS

Thai Preserved Food expands portfolio

Business, Pitsinee Jitpleecheep, Published on 07/12/2023

» Thai Preserved Food Factory Co, the producer of Wai Wai instant noodles, is set to expand into functional and premium foods, hoping to ensure sustainable revenue streams in the coming years.

BUSINESS

Burger King aims to maintain 20% hike in sales

Business, Pitsinee Jitpleecheep, Published on 06/12/2023

» Burger (Thailand) Co, the local operator of Burger King, is aiming for a 20% increase in sales for a second consecutive year in 2024.

BUSINESS

CPN launches first low-carbon mall

Business, Pitsinee Jitpleecheep, Published on 30/11/2023

» Property and retail developer Central Pattana Plc (CPN) opened Central Westville on Wednesday, its first low-carbon mall as it attempts to expand the retail landscape in western Bangkok.

BUSINESS

Do Day Dream opts to revise down sales growth forecast

Business, Pitsinee Jitpleecheep, Published on 28/11/2023

» Do Day Dream Plc, the maker and distributor of SnailWhite skincare products, has revised its sales growth projection for this year down to 10% from its initial forecast of 20%, blaming several negative factors affecting consumer sentiment.

BUSINESS

TAP, partner tap into yuzu craze with festive beer

Business, Pitsinee Jitpleecheep, Published on 23/11/2023

» Thai Asia Pacific Brewery Group (TAP), the marketer of Dutch beer brand Heineken in Thailand, is capitalising on the popularity of products featuring yuzu fruit flavours by collaborating with BSJ Production Co, the operator of Yuzu House by Honey Moni stores and a leading importer of yuzu-based products from Japan, to develop a non-lager beer to cash in on the festive season.

BUSINESS

Mall Group touts B2bn campaign

Business, Pitsinee Jitpleecheep, Published on 22/11/2023

» The Mall Group Co, the operator of The Mall department stores, is poised to spend 2 billion baht on marketing initiatives from now until the end of next year with the aim of navigating and triumphing over the heightened level of competition, particularly in Eastern and Western Bangkok, where new retail ventures are emerging.

BUSINESS

CMG puts Korea's Fila in the spotlight

Business, Pitsinee Jitpleecheep, Published on 20/11/2023

» Driven by the growing popularity of Korean pop culture, including music, TV series and cuisine in Thailand, Central Marketing Group (CMG), the authorised marketer of the Fila sports fashion brand, plans to harness this cultural influence to propel the Fila brand into the spotlight among Gen Z and millennial customers in 2024.

BUSINESS

Imminent opening of The Emsphere helps wrap up Em District

Business, Pitsinee Jitpleecheep, Published on 15/11/2023

» The opening of The Emsphere on Dec 1 will help complete the Em District, a 30-billion-baht retail district located on Sukhumvit Road.

BUSINESS

Carabao vows to fill gaps in the beer market

Business, Pitsinee Jitpleecheep, Published on 10/11/2023

» Carabao Group, the energy drink manufacturer, is set to tap Thailand's 260-billion-baht beer market following the introduction yesterday of its Carabao and Tawandang beer brands.