Showing 1 - 10 of 18
Mall Group touts B2bn campaign
Business, Pitsinee Jitpleecheep, Published on 22/11/2023
» The Mall Group Co, the operator of The Mall department stores, is poised to spend 2 billion baht on marketing initiatives from now until the end of next year with the aim of navigating and triumphing over the heightened level of competition, particularly in Eastern and Western Bangkok, where new retail ventures are emerging.
Siam Piwat taps Korean culture with Carlyn pop-up store
Business, Pitsinee Jitpleecheep, Published on 15/04/2023
» Siam Piwat Co, which manages the Siam Discovery complex, is tapping into the popularity of South Korean culture by opening the world's first pop-up store for Korean bag brand Carlyn.
McThai adds B100m to investment plan
Business, Pitsinee Jitpleecheep, Published on 07/03/2023
» McThai Co, the operator of McDonald's restaurants, has upgraded its investment plan, increasing spending to 300 million baht this year, up from 200 million in its earlier plan, after witnessing a recovery in consumption and the economy.
Longchamp distributor resumes expansion in H2
Business, Pitsinee Jitpleecheep, Published on 11/07/2022
» PP Group, the official distributor of Longchamp luxury lifestyle fashion goods in Thailand, has resumed its business expansion in the second half after pandemic infections eased and tourists started to return to Thailand.
Levi Strauss decides to go it alone in Thailand
Business, Pitsinee Jitpleecheep, Published on 08/04/2022
» Levi Strauss & Co, the trademark owner of Levi's denim, has established its own operation in Thailand after a 25-year distribution contract with DKSH ended last month, allowing the brand to connect directly with Thai aficionados.
RS Group launches Popcoin platform
Business, Pitsinee Jitpleecheep, Published on 12/01/2022
» SET-listed RS Group yesterday debuted Popcoin, a smart marketing platform that uses blockchain technology to increase the market value of content and entertainment businesses.
Heineken banks on tournament drive
Business, Pitsinee Jitpleecheep, Published on 10/06/2021
» Heineken, the Dutch beer brand, remains committed to keeping its brand alive although the demand of the overall beer market is expected to decrease at a double-digit rate for the second consecutive year.
Panasonic enters into modular housing push
Business, Pitsinee Jitpleecheep, Published on 18/03/2021
» Panasonic has chosen Thailand as the first country in the region to offer modular construction housing by partnering with Siam Steel International, Thailand's leading manufacturer of steel products and building materials.
Robust Nanyang steps into the future
Business, Pitsinee Jitpleecheep, Published on 09/01/2021
» Many new brands are launched onto the Thai market every year. Some are withdrawn after only a year or two or perhaps survive for a decade or more. However, there are some die-hard products that have remained alive and thrived over the long-term and Nanyang falls within this group of resilient brands.
Vitamin waters see success as drinks flounder
Business, Pitsinee Jitpleecheep, Published on 07/12/2020
» Vitamin waters are giving rise to a new multi-billion-baht beverage market, becoming a champion product during the pandemic while other beverages, including juice, bottled water, milk, sports drink and ready-to-drink green tea, still suffer from tepid demand.