Showing 1 - 10 of 11
CMG puts Korea's Fila in the spotlight
Business, Pitsinee Jitpleecheep, Published on 20/11/2023
» Driven by the growing popularity of Korean pop culture, including music, TV series and cuisine in Thailand, Central Marketing Group (CMG), the authorised marketer of the Fila sports fashion brand, plans to harness this cultural influence to propel the Fila brand into the spotlight among Gen Z and millennial customers in 2024.
Shopping never goes out of style
Business, Pitsinee Jitpleecheep, Published on 11/09/2023
» Thailand has become an important destination for internationally renowned brand names looking to establish their presence.
Foot Locker optimistic on prospects
Business, Pitsinee Jitpleecheep, Published on 05/09/2023
» Foot Locker, the New York-based speciality athletic retailer, has entered the Thai market with the aim of appealing to Thai youth and revitalising the sneaker segment.
Lululemon's Bangkok debut strengthens regional market
Business, Pitsinee Jitpleecheep, Published on 29/07/2023
» Lululemon Athletic Inc, a technical athletic apparel and accessories company, has debuted in Bangkok in a move to strengthen its presence in Asia-Pacific.
Swedish sports brand launches in Bangkok
Business, Pitsinee Jitpleecheep, Published on 04/05/2023
» Swedish sportswear brand Craft has entered the Thai market and opened its first flagship store in Bangkok.
Puma seeks to become major sportswear player
Business, Pitsinee Jitpleecheep, Published on 06/12/2022
» After expanding its business in Thailand via authorised local distributors for 20 years, Puma, a German athletic and casual footwear manufacturer, has changed its business model, setting up its own subsidiary to run the business in Thailand.
Under Armour eyes 20% sales growth
Business, Pitsinee Jitpleecheep, Published on 18/02/2019
» Triple Pte Ltd, which holds the exclusive distribution rights for the Under Armour brand across Asia, is set to increase sales in Thailand by 20% this year, besting a sporting goods market expected to grow 5-7% this year.
Supersports shifts to fashion
Business, Pitsinee Jitpleecheep, Published on 07/12/2018
» CRC Sports Co, the operator of Supersports, has rebranded its business as a sports fashion store to tap into changing behaviour by millennials.
GoldCity Footwear looks to sneak past competitors
Business, Pitsinee Jitpleecheep, Published on 17/10/2018
» With tepid overall demand for student shoes, GoldCity Footwear Thailand Co, a maker of student shoes, is expanding into sneakers to boost sales.
Brick-and-mortar comeback
Business, Pitsinee Jitpleecheep, Published on 11/06/2018
» Digital disruption has clearly affected traditional retail business formats, but this doesn't mean brick-and-mortar is over in Thailand.