Showing 1 - 10 of 35
Burger King rejigs strategy to widen appeal
Business, Pitsinee Jitpleecheep, Published on 10/08/2023
» In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of customers and generate additional revenue.
A brand Thais are proud to wear
Business, Pitsinee Jitpleecheep, Published on 19/11/2022
» If Thais were asked whether they are prouder to wear local or international brands, the answer not so long ago would definitely be imported fashion brands.
Food Passion looks beyond restaurants
Business, Pitsinee Jitpleecheep, Published on 09/11/2022
» Food Passion Co, the operator of Bar-B-Q Plaza, Red Sun and Charna restaurants, has set its sights on going beyond the restaurant and food business to make its business more stable and sustainable in the longer term.
Lotus's expansion on track with B13bn to be invested
Business, Pitsinee Jitpleecheep, Published on 09/08/2022
» Ek-Chai Distribution System Co, the operator of Lotus's hypermarkets, is moving ahead with plans to allocate 12.5-13.5 billion baht this year to expand its business.
TCP preps B450m to drive sales of functional drinks
Business, Pitsinee Jitpleecheep, Published on 15/07/2022
» TCP Group, the manufacturer and distributor of Kratingdaeng energy drink, Mansome vitamin water and Sponsor, has allocated 450 million baht for its marketing budget to drive sales of functional drinks this year as it expects this segment to resume growth.
Korean joins fast food lane
Business, Pitsinee Jitpleecheep, Published on 03/05/2022
» Korean food is perceived as premium in Thailand. Thais rarely order it for take-out, mostly dining in at restaurant chains in retail complexes, hotels or Korea Town on Sukhumvit Road.
Siam Piwat has high hopes for super app
Business, Pitsinee Jitpleecheep, Published on 10/12/2021
» Siam Piwat Co, the operator of Siam Center, Siam Discovery, Siam Paragon and Iconsiam, has teamed up with partners in 13 industries to launch a new digital platform, a bold move aimed to reach high spending customers worldwide.
Krating Daeng maker, DHC to launch vitamin C drink
Business, Pitsinee Jitpleecheep, Published on 18/11/2021
» TCP Group, the producer of Krating Daeng energy drink, has teamed up with DHC, a leading Japanese food supplement producer, to tap into Thailand's 7-billion-baht vitamin C market this year.
Brand partnerships become flavour of the month
Business, Pitsinee Jitpleecheep, Published on 27/09/2021
» After a year and a half of Covid-19 outbreaks and lockdown restrictions, the pandemic has dramatically affected the way people buy groceries and consumer staples, as well as their work and travel behaviour.
Osotspa eyes consumer recovery as demand rises
Business, Pitsinee Jitpleecheep, Published on 07/09/2021
» Osotspa Plc, the country's leading consumer product manufacturing conglomerate, is ramping up its business strategy to cope with the anticipated recovery of the domestic market in the second half of the year.