Showing 1 - 10 of 47
Siam Piwat unveils Korean fashion tie-up
Business, Pitsinee Jitpleecheep, Published on 30/11/2023
» Siam Piwat Co, the operator of Siam Discovery, has teamed up with Shinsegae, the leading South Korean luxury department store, to offer popular Korean fashion labels at the mall to enhance its status as a Korean hub and entice younger shoppers.
Mall Group touts B2bn campaign
Business, Pitsinee Jitpleecheep, Published on 22/11/2023
» The Mall Group Co, the operator of The Mall department stores, is poised to spend 2 billion baht on marketing initiatives from now until the end of next year with the aim of navigating and triumphing over the heightened level of competition, particularly in Eastern and Western Bangkok, where new retail ventures are emerging.
CMG puts Korea's Fila in the spotlight
Business, Pitsinee Jitpleecheep, Published on 20/11/2023
» Driven by the growing popularity of Korean pop culture, including music, TV series and cuisine in Thailand, Central Marketing Group (CMG), the authorised marketer of the Fila sports fashion brand, plans to harness this cultural influence to propel the Fila brand into the spotlight among Gen Z and millennial customers in 2024.
Top restaurant chains in expansion drive
Business, Pitsinee Jitpleecheep, Published on 06/11/2023
» Two leading restaurant chains, Sizzler and McDonald's, are expanding to broaden their customer base and increase the frequency of customer traffic.
Former banker fulfils ambition with opening of Shabu Nashi
Business, Pitsinee Jitpleecheep, Published on 18/08/2023
» With an unwavering enthusiasm for Japanese shabu dining, Thana Thienachariya, the former chief marketing officer of Siam Commercial Bank, has just unveiled his own shabu restaurant at Erawan Bangkok.
South Korean street food arrives via Bangkok pop-up store
Business, Pitsinee Jitpleecheep, Published on 27/06/2023
» Boosted by the enduring popularity of K-pop culture among Thais, a new establishment called "Boggle Boggle", which resembles the late-night street food eateries or iconic red tents commonly featured in South Korean television shows, has recently arrived in Thailand.
Asia's food mecca
Business, Pitsinee Jitpleecheep, Published on 12/06/2023
» Every year, hungry travellers from Thailand and around the world visit Italy, the UK, Singapore, China, Hong Kong, Japan, South Korea and Taiwan to indulge in renowned dishes from these countries.
Cinema players set out expansion plans
Business, Pitsinee Jitpleecheep, Published on 30/05/2023
» Movie theatre operators Major Cineplex Group Plc and SF Corporation Plc have vowed to resume their active business plans to capitalise on a resurgence in the film market this year.
Forth Smart makes move into cafés
Business, Pitsinee Jitpleecheep, Published on 22/05/2023
» Forth Smart Service Plc, the country's largest top-up machine provider, is diversifying its business to cafés in the fourth quarter of this year to increase sales.
Siam Piwat taps Korean culture with Carlyn pop-up store
Business, Pitsinee Jitpleecheep, Published on 15/04/2023
» Siam Piwat Co, which manages the Siam Discovery complex, is tapping into the popularity of South Korean culture by opening the world's first pop-up store for Korean bag brand Carlyn.