Showing 1 - 10 of 11
How to make a brand big in China
Business, Pitsinee Jitpleecheep, Published on 20/08/2022
» China has been very important for Thailand in terms of both the tourism and export sectors.
Advertisers get in the boy zone
Business, Pitsinee Jitpleecheep, Published on 21/09/2020
» Movie stars are losing their lustre in the ad business as product endorsers because of relatively high fees, paving the way for product presenters who gained popularity after the Covid-19 outbreak.
Better Way adds touches to Mistine's China strategy
Business, Pitsinee Jitpleecheep, Published on 22/04/2020
» Better Way Thailand, the operator of Mistine direct sales, is refining business strategy for cosmetic products in China to maintain sales there in 2020 at last year's level of 4 billion baht.
Direct sales firms adjust for outbreak
Business, Pitsinee Jitpleecheep, Published on 03/03/2020
» The coronavirus contagion has prompted two of Thailand's leading direct sales companies -- Giffarine and Mistine -- to fine tune their strategies after business in China has been slammed since the outbreak.
Mistine extends sales to India
Business, Pitsinee Jitpleecheep, Published on 05/08/2019
» Better Way Thailand, the operator of Mistine direct sales, is planning to expand direct sales in India as it aims to become an Asian brand by 2020.
Surviving beauty disruption
Business, Pitsinee Jitpleecheep, Published on 18/04/2019
» The digital wave has completely changed Thailand's beauty landscape in the past few years. The advent of 4G, in particular, has resulted in the proliferation of smartphones and the popularity of online channels.
ICC chairman looks abroad and online
Business, Pitsinee Jitpleecheep, Published on 07/01/2019
» ICC International Plc, the marketing arm for fashion under the Saha Group, is exploring new business opportunities abroad and gearing more towards online channels as it aims to return sales to growth this year.
Apco aiming to beautify China with Thai cosmetics
Business, Pitsinee Jitpleecheep, Published on 12/07/2018
» SET-listed beauty manufacturer Asian Phytoceuticals Public Co (Apco) is making inroads into China's beauty market this year, aiming to capitalise on the growing popularity of Thai beauty products among Chinese customers.
ICC banking on Beauty Station to spiff up profits
Business, Pitsinee Jitpleecheep, Published on 03/07/2018
» With flat growth in its cosmetic business in the first half, ICC International Plc, the beauty arm of Saha Group, is looking to its Beauty Station shops to tap the foreign tourist market.
Better Way Thailand looks to make Asian inroads by 2020
Business, Pitsinee Jitpleecheep, Published on 02/07/2018
» With a bearish market for direct sales at home, Better Way Thailand Co, operating under the Mistine brand, is shifting its focus abroad, aiming to become an Asian brand by 2020.