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Burger King rejigs strategy to widen appeal
Business, Pitsinee Jitpleecheep, Published on 10/08/2023
» In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of customers and generate additional revenue.
Minor Food launches new Chinese eatery
Business, Pitsinee Jitpleecheep, Published on 06/07/2023
» Emboldened by a resurgence of Chinese cuisine locally over the past few years, Minor Food Group Plc is set to open Riverside Grilled Fish & Mala today in Bangkok.
Yum China to spice up scene
Business, Pitsinee Jitpleecheep, Published on 21/05/2019
» Yum China Holdings, a fast-food restaurant company, is looking to enter Thailand's 5-billion-baht hotpot market.