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Burger King adopts digital transformation
Business, Pitsinee Jitpleecheep, Published on 06/10/2023
» Burger (Thailand) Co, the operator of Burger King in Thailand, is adopting digital transformation as consumer behaviour shifts, in a bid to grow its brand affinity.
Burger King rejigs strategy to widen appeal
Business, Pitsinee Jitpleecheep, Published on 10/08/2023
» In response to an anticipated decrease of Chinese visitors to Thailand, Burger King (Thailand) Co is adapting its business strategy by adding more non-burger products to appeal to a wider range of customers and generate additional revenue.