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TikTok reveals shopping trends in Thailand
Business, Komsan Tortermvasana, Published on 29/02/2024
» Thai consumers are more influenced by platforms and communities as their shopping behaviour evolves based on content, according to recent research conducted by TikTok and Accenture.
New online commerce surges in Thailand
Business, Komsan Tortermvasana, Published on 06/07/2023
» So-called "shoppertainment", where content and commerce converge on a platform, has become the next era of online commerce, expected to be worth US$1 trillion across Asia-Pacific by 2025, says Sirinit Virayasiri, head of business marketing for Thailand TikTok.
Lazada predicts 35% rise in 2020 market
Business, Komsan Tortermvasana, Published on 18/06/2020
» Thailand's e-commerce market is expected to surge 35% to 220 billion baht in value this year thanks to the online shopping trend, accelerated by months of lockdown, says e-commerce platform Lazada.