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BUSINESS

Facebook, regulator unite to aid small firms with AI

Business, Komsan Tortermvasana, Published on 20/08/2025

» Facebook Thailand has teamed up with the National Broadcasting and Telecommunications Commission (NBTC) to support small and medium-sized enterprises (SMEs) in harnessing artificial intelligence (AI) to develop businesses in the digital era.

BUSINESS

Meta highlights business messaging

Business, Komsan Tortermvasana, Published on 29/07/2025

» Business messaging is a key driver for customer engagement and to build revenue growth in an increasingly complex economic landscape, according to Meta.

BUSINESS

Firms focusing on retail media networks for sales

Business, Komsan Tortermvasana, Published on 11/07/2025

» A retail media network, driven by data analytics using artificial intelligence (AI) technology, is a key strategy for brands this year to reach consumers at scale to deliver tangible business results.

BUSINESS

NBTC demands new report on future of broadcasting

Business, Komsan Tortermvasana, Published on 29/05/2025

» The board of the National Broadcasting and Telecommunications Commission (NBTC) has told management to issue a clearer conclusion within 60 days for a study on the future of broadcasting.

BUSINESS

Thai firms urged to adopt agentic AI

Business, Komsan Tortermvasana, Published on 05/05/2025

» The adoption of agentic artificial intelligence (AI) globally and in Thailand will equip businesses with the ability to understand consumers in several situations, enabling them to make intelligent decisions.

BUSINESS

Balance needed for supervision of AV market

Business, Komsan Tortermvasana, Published on 26/08/2024

» Creating a balanced regulatory scheme to supervise the Thai audio-visual (AV) market is the proper way to govern streaming platforms, including small geo-satellite broadcast and digital terrestrial TV (DTT) systems in this era of digital evolution, according to a study.

BUSINESS

YDM urges digital marketers to use AI to target key customers

Komsan Tortermvasana, Published on 17/04/2024

» Automated personalised contextual marketing using artificial intelligence (AI) is a key strategy in the Thai digital market that could foster organisational efficiency across various functions, according to digital marketing agency YDM Thailand.

LIFE

Social media giants losing allure for ads

Business, Komsan Tortermvasana, Published on 09/02/2022

» Online media spending by some corporations this year may be shifting away from social media giants towards other platforms that are lower cost and offer measurement and cost effectiveness, according to Real Smart, a marketing tech solutions provider.

LIFE

10GB data handout launches Friday

Business, Komsan Tortermvasana, Published on 10/04/2020

» About 30 million mobile subscribers will be able to apply for 10 free gigabytes of data from 8am on Friday as part of public assistance measures during the coronavirus crisis.

LIFE

Regulator warns TV channels

Business, Komsan Tortermvasana, Published on 21/01/2020

» The National Broadcasting and Telecommunications Commission (NBTC) has urged digital TV operators to adjust their business models to cope with the prospect of declining ad spending on TV this year and challenges from over-the-top (OTT) platforms.