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Building brand power via sport and culture
Business, Nareerat Wiriyapong, Published on 19/02/2026
» Watching a Liverpool–Newcastle match at Anfield would be a thrill for most football fanatics, even if they are fans of neither team. The away team scored the first goal before the Reds stormed back with four goals, clinching their first victory in a month.
Cola connection
Asia focus, Nareerat Wiriyapong, Published on 04/02/2019
» In two decades of working with the Coca-Cola Company, Carlos Diaz-Rigby can look back on some impressive professional achievements, but he also feels a strong emotional attachment with the flagship brand of the American beverage company.