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Search Result for “media mix strategy”

Showing 1 - 10 of 383

SUSTAINABILITY

Exporters confront carbon footprints

Business, Somruedi Banchongduang, Published on 09/03/2026

» Thai exporters are under growing pressure to accelerate their transition to low-carbon production, as the EU's Carbon Border Adjustment Mechanism (CBAM) came into force on Jan 1, though its effects have been felt for several years.

BUSINESS

Pundits push for productivity

Business, Somruedi Banchongduang, Published on 05/03/2026

» Economists urge the incoming government to focus on improving the country's productivity and addressing corruption to better support Thai GDP growth amid uncertain times over the next four years.

BUSINESS

Using credit scores to gauge interest

Business, Somruedi Banchongduang, Published on 23/02/2026

» For decades, Thai banks have relied on borrowers' monthly income to decide how much interest they should pay on personal loans. Now an individual's credit score can help determine interest rates, a shift that could reshape how consumers borrow and how banks manage risk.

BUSINESS

Thailand's major banks target modest loan growth in 2026

Business, Somruedi Banchongduang, Published on 10/02/2026

» Major domestic banks have set modest loan growth targets for 2026 in line with the slower pace of the Thai economy, while maintaining a selective approach to new lending.

BUSINESS

Banker slams parties' household debt vows

Business, Somruedi Banchongduang, Published on 09/02/2026

» As political parties compete to offer quick relief for struggling households, a leading Thai banker warns the country's debt crisis cannot be resolved with tax revenues or government spending alone.

BUSINESS

Loan repayments set to hit record high

Business, Somruedi Banchongduang, Published on 15/01/2026

» Kasikornbank (KBank) expects loan repayments to hit a record high in 2025, with loan growth in 2026 projected to increase marginally in line with Thai economic conditions.

BUSINESS

Household debt to limit bank growth

Business, Somruedi Banchongduang, Published on 07/01/2026

» Thailand's elevated household debt is set to remain a key constraint on banking sector expansion in 2026, even as major domestic banks continue to target positive loan growth to support economic momentum.

BUSINESS

Finance summit thrusts Thailand onto global stage

Business, Somruedi Banchongduang, Published on 24/12/2025

» Thailand is gearing up to host the Annual Meetings of the International Monetary Fund (IMF) and the World Bank Group, one of the world's most influential gatherings on international economic and financial cooperation, in October for the first time in 35 years.

BUSINESS

KTC to transfer bad loans to SAM

Business, Somruedi Banchongduang, Published on 16/12/2025

» Krungthai Card (KTC), a non-bank subsidiary of Krungthai Bank, is preparing to transfer non-performing loans (NPLs) to Sukhumvit Asset Management (SAM) next year as part of the authorities' new debt resolution scheme.

BUSINESS

How to protect your finances and fight fraud

Business, Somruedi Banchongduang, Published on 15/12/2025

» If you are an avid online shopper who regularly joins flash sales and loves snapping up discounted items, you need to be extra careful before making any transfers. Even if you made it through the 12.12 sales smoothly, it is important to stay alert during the upcoming 1.1 promotions and beyond. Fraudsters posing as online merchants remain widespread.