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Search Result for “Gen Z marketing”

Showing 1 - 10 of 101

BUSINESS

How to protect your finances and fight fraud

Business, Somruedi Banchongduang, Published on 15/12/2025

» If you are an avid online shopper who regularly joins flash sales and loves snapping up discounted items, you need to be extra careful before making any transfers. Even if you made it through the 12.12 sales smoothly, it is important to stay alert during the upcoming 1.1 promotions and beyond. Fraudsters posing as online merchants remain widespread.

SUSTAINABILITY

Low-carbon economy looms

Business, Somruedi Banchongduang, Published on 17/11/2025

» Thailand's carbon-intensive industries are under growing pressure to fast-track their green transition after the new government announced an ambitious plan to accelerate the country's net zero goal by 15 years, from 2065 to 2050.

BUSINESS

Line BK growth continues 5 years on

Business, Somruedi Banchongduang, Published on 20/10/2025

» After five years of operation, Line BK, a pioneering digital banking platform in Thailand, continues to post solid business momentum and remains confident in its competitiveness as virtual banks prepare their functions.

BUSINESS

47% of Thais hit by financial fraudsters

Business, Somruedi Banchongduang, Published on 26/09/2025

» Scammers can access up to 73% of Thais, with 47% already falling victim to financial fraud, yet most victims remain silent after being scammed, according to a study by Chulalongkorn University.

SUSTAINABILITY

Joint initiative touts sustainable living

Business, Somruedi Banchongduang, Published on 22/09/2025

» Consumers have the power to drive sustainability through their spending choices, especially when it comes to home products and energy use.

BUSINESS

The value of a financial plan

Business, Somruedi Banchongduang, Published on 11/08/2025

» In recent months, Thais have faced a series of unsettling events. While the country awaits the impact of US tariffs, rising tensions along the Thai-Cambodian border add to the growing sense of unease.

BUSINESS

SCB X plans to harness AI for virtual bank

Business, Somruedi Banchongduang, Published on 29/07/2025

» SCB X, the technology conglomerate and holding company of Siam Commercial Bank (SCB), is set to launch its virtual bank under the "AI Native Bank" concept.

BUSINESS

Foreign currency deposit accounts skyrocket

Business, Somruedi Banchongduang, Published on 20/06/2025

» Foreign currency deposit (FCD) accounts have grown rapidly, driven primarily by individuals, especially younger depositors seeking higher returns.

BUSINESS

Bid to halt financial fraud intensifies

Business, Somruedi Banchongduang, Published on 15/03/2025

» Regulatory authorities are taking proactive measures to block mule accounts associated with legal entities, with the number of blocked accounts expected to rise by more than 1,000 in the near future.

THAILAND

A pioneer in the credit card industry

News, Somruedi Banchongduang, Published on 13/03/2025

» With an exceptional management approach that emphasises the development of human resources alongside technology to drive business growth in the digital era, Pittaya Vorapanyaskul, president and chief executive of Krungthai Card Plc (KTC), is among the Women of the Year 2025.