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Search Result for “worth”

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LIFE

The morning after Bangkok's biggest Songkran yet

Life, Chavisa Boonpiti, Published on 18/04/2026

» The Tourism Authority of Thailand projected 30.3 billion baht in Songkran revenue this year, up 6% from 2025 and released the number with the kind of confidence that comes from having done the work. The production at Benchakitti Park, the coordinated Silom closure, the S2O headliners on Ratchadaphisek, the international press coverage -- none of it was accidental. Bangkok did not stumble into becoming one of the world's most-watched festival destinations. It applied for the job and this year the application was approved at scale.

LIFE

The cost of Bangkok's health obsession

Life, Chavisa Boonpiti, Published on 04/04/2026

» There is a particular kind of Saturday morning that has become recognisable in certain Bangkok circles. Someone wakes at 5am, checks their recovery score on their Whoop band, approves of the number, and heads to the airport. Not for a holiday or a work trip, but for a fitness race in Singapore.

LIFE

Why fashion brands are now serving coffee

Life, Chavisa Boonpiti, Published on 21/02/2026

» In Bangkok, it is now possible to drink a latte inside a fashion house.