LIFE

The morning after Bangkok's biggest Songkran yet

Life, Chavisa Boonpiti, Published on 18/04/2026

» The Tourism Authority of Thailand projected 30.3 billion baht in Songkran revenue this year, up 6% from 2025 and released the number with the kind of confidence that comes from having done the work. The production at Benchakitti Park, the coordinated Silom closure, the S2O headliners on Ratchadaphisek, the international press coverage -- none of it was accidental. Bangkok did not stumble into becoming one of the world's most-watched festival destinations. It applied for the job and this year the application was approved at scale.