OPINION

The toothpaste which created TV history

Roger Crutchley, Published on 28/09/2025

» Last week marked the 70th anniversary of television advertisements in Britain. For years the BBC had been the only TV network in Britain and no ads were allowed. But in the mid-1950s along came Independent Television (ITV) which was launched to create competition, the big difference being that it was permitted to finance itself by showing advertisements.