OPINION

Well, it's only a slogan after all

News, Roger Crutchley, Published on 24/05/2020

» The Tourism Authority of Thailand has decreed that the "Amazing Thailand" slogan will need rebranding once the coronavirus situation is sorted out. So from October, we will be treated to "Amazing Trusted Thailand", emphasising safety and aimed at "high-end" tourists. Well-intentioned as it may be, this new slogan doesn't exactly roll off the tongue and the middle word may prompt a few wry smiles.