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Seducing shoppers with special offers
News, Roger Crutchley, Published on 27/02/2022
» In many Bangkok retail establishments there are frequent special offers with variations on the "buy one, get one free!" theme. It is known in the trade as BOGO or BOGOF which actually sounds a bit rude. The immediate reaction to this sort of offer, especially when the word "free!" appears with an accompanying exclamation mark, tends to be "what's the catch?"
Possibly time to look on the bright side
News, Roger Crutchley, Published on 07/01/2018
» Having just about scraped through the Year of the Chicken, here we are seven days into 2018 and wondering what's in store during the Year of the Dog. It probably won't be all that great, but we'll leave the gloom and doom to the experts. Let's just hope it's a least a bit more enjoyable than the past couple of years which have really been quite awful, and almost of an annus horribilis nature.