LIFE

Cultural capital

Life, Tatat Bunnag, Published on 05/08/2019

» Sasin Graduate Institute of Business of Chulalongkorn University professor and CQ Leadership Consulting CEO and author Larry S. Persons spent seven years researching the cultural and social capital of Thai leaders. The fruit of his thorough study is a book titled The Way Thais Lead: Face As Social Capital, which was published in 2016 by Silkworm Books. The book explores how "face" functions as social capital for leaders in Thai society and also examines the anatomy of Thai face, ways to gain, lose and maintain face, and its power.