LIFE

A new K-pop phenomenon?

Life, Suwitcha Chaiyong, Published on 08/07/2024

» Due to cut-throat competition in the K-pop industry, becoming a top group is not easy. As a result, aspiring singers aim to be trained at one of the "Big 4" music labels -- Hybe Corporation, JYP Entertainment, SM Entertainment and YG Entertainment -- because trainees at these labels are noticed by K-pop fans.