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LIFE

Seeing with eyes closed

Life, Suwitcha Chaiyong, Published on 09/02/2026

» Amidst the hustle and bustle of Bangkok, with streets congested with people and vehicles even late at night, Tuck Bangkok, an Asian art and design sanctuary located near BTS Phrom Phong, does not offer only serenity and peace, but is also a living environment where the visible world and invisible world meet.

LIFE

Subtle art of marketing

Life, Suwitcha Chaiyong, Published on 10/08/2021

» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.

LIFE

Non-stop tip-top K-pop and hip-hop

Life, Suwitcha Chaiyong, Published on 15/01/2020

» Kicking off 2020 in style, the "K-Joy Music Festival" treated Thai fans to an extravaganza of pretty faces, slick moves and big, bright bubblegum pop.

LIFE

E-Sport: Sport or Not?

Life, Suwitcha Chaiyong, Published on 16/10/2018

» Kawee "Mark" Wachiraphas and Sarindhorn "Jinny" Wanothayarnchai spend a lot of their time playing games. To maintain their performance level, Kawee, 26, a professional online gamer, practices eight hours a day, meanwhile Sarindhorn, 27, commits at least six hours a day to improving her skills.