LIFE

K-pop's rollercoaster year

Life, Suwitcha Chaiyong, Published on 24/12/2024

» The biggest news in the K-pop industry in 2024 was the conflict between Min Hee-jin, the former CEO of Ador, and Hybe executives. Min was credited for creating visual branding for SM Entertainment's renowned groups such as Exo, Shinee and Girls' Generation. She is also renowned as a former executive producer behind the success of NewJeans, who stood out for their girl next door image and retro sound.