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Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
Coming out on top
Life, Suwitcha Chaiyong, Published on 02/07/2020
» Raw talent and practice led to Jiab Prachakul winning the top prize at the BP Portrait Award. However, it was an artistic feat she didn't expect to accomplish given that she has no formal training in art.