Showing 1 - 7 of 7
Pantip invests in e-sports event venue
Business, Nanat Suchiva, Published on 12/07/2018
» IT shopping mall Pantip Pratunam has collaborated with the public and private sectors to support the Thai e-sports industry, aiming to encourage the younger generation to become more competitive on the global stage.
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
Digital TV tops spending table
Business, Nanat Suchiva, Published on 19/04/2018
» Advertising spending on digital TV in March was a standout, with over 6.5 billion baht, amid decreasing value in traditional channel, cable and satellite platforms.
TV Direct joins Spring News
Business, Nanat Suchiva, Published on 28/03/2018
» MAI-listed TV Direct Plc (TVD), a leading home shopping operator, is joining hands with digital TV channel Spring News, aiming to use the platform to drive sales revenue to 3.9 billion baht, or 17% growth.
Media Intelligence predicts 6% ad spending hike for 2018
Business, Nanat Suchiva, Published on 14/03/2018
» Media industry spending is expected to rebound this year, based on the growing online and out-of-home media outlet segments, as well as a positive outlook for Thailand's economy, says researcher Media Intelligence (MI).
Dunnhumby puts media focus in-store
Business, Nanat Suchiva, Published on 07/02/2018
» Brands must build unique identities and use in-store media to be competitive at a time of intense digital marketing, says Dunnhumby.
Staying afloat amid a digital sea change
Business, Nanat Suchiva, Published on 03/01/2018
» Thailand's media landscape has undergone a sea change over the past three years because of the proliferation of digital media.