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Coolism: Radio is not dead
Business, Nanat Suchiva, Published on 20/02/2018
» The radio industry is not dead despite declining ad spending — listeners have just shifted to online channels, says Prinn Muensuksaeng, managing director of Coolism Co, the operator of Cool Fahrenheit radio.
Mindshare: Ads to rebound on growth
Business, Nanat Suchiva, Published on 22/01/2018
» Advertising expenditure is expected to grow by 7.6% this year, reaching 119 billion baht thanks to a rebound in consumer sentiment and support from government policies and events such as the World Cup, says Mindshare Thailand, a marketing and media network agency.