Showing 1 - 10 of 14
Asian Games expected to bring in 25% less
Business, Nanat Suchiva, Published on 15/08/2018
» Media spending on TV during the upcoming Asian Games 2018 broadcast is expected at 80-90 million baht, a 25% decrease from the last games in 2014.
True Incube tags 6 partners for Thai SME ramp-up
Business, Nanat Suchiva, Published on 20/07/2018
» True Incube, Thailand's leading tech startup incubator and accelerator under True Corporation, has teamed up with six domestic and international partners to strengthen local startups.
AIS going for gold in e-sports arena
Business, Nanat Suchiva, Published on 11/07/2018
» Thailand's leading mobile operator Advanced Info Service (AIS) has made its first foray into e-sports through a partnership with SingTel Group, the largest telecom operator in Singapore, to strengthen Thai gamers' competitiveness and engage more clients with the network.
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
Local enthusiasm for Line stickers pays off
Business, Nanat Suchiva, Published on 09/06/2018
» Thailand is just behind Japan after becoming the world's No.2 country in terms of Line stickers downloaded and growth in Line sticker creators.
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
Stronger ICT syllabus urged
Business, Nanat Suchiva, Published on 17/05/2018
» The government should endorse more intensive ICT courses to stay competitive in the digital transformation era, say the Thailand Development Research Institute (TDRI) and the Digital Economy Promotion Agency (Depa).
Digital TV tops spending table
Business, Nanat Suchiva, Published on 19/04/2018
» Advertising spending on digital TV in March was a standout, with over 6.5 billion baht, amid decreasing value in traditional channel, cable and satellite platforms.
'Love Destiny' success fleeting
Business, Nanat Suchiva, Published on 23/03/2018
» The astounding popularity of period soap opera Love Destiny has ignited a boom that has expanded from digital TV to tourism, retail, and food and beverage.
Media Intelligence predicts 6% ad spending hike for 2018
Business, Nanat Suchiva, Published on 14/03/2018
» Media industry spending is expected to rebound this year, based on the growing online and out-of-home media outlet segments, as well as a positive outlook for Thailand's economy, says researcher Media Intelligence (MI).