Showing 1 - 10 of 10
Asian Games expected to bring in 25% less
Business, Nanat Suchiva, Published on 15/08/2018
» Media spending on TV during the upcoming Asian Games 2018 broadcast is expected at 80-90 million baht, a 25% decrease from the last games in 2014.
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
Stronger ICT syllabus urged
Business, Nanat Suchiva, Published on 17/05/2018
» The government should endorse more intensive ICT courses to stay competitive in the digital transformation era, say the Thailand Development Research Institute (TDRI) and the Digital Economy Promotion Agency (Depa).
Digital TV tops spending table
Business, Nanat Suchiva, Published on 19/04/2018
» Advertising spending on digital TV in March was a standout, with over 6.5 billion baht, amid decreasing value in traditional channel, cable and satellite platforms.
'Love Destiny' success fleeting
Business, Nanat Suchiva, Published on 23/03/2018
» The astounding popularity of period soap opera Love Destiny has ignited a boom that has expanded from digital TV to tourism, retail, and food and beverage.
Media Intelligence predicts 6% ad spending hike for 2018
Business, Nanat Suchiva, Published on 14/03/2018
» Media industry spending is expected to rebound this year, based on the growing online and out-of-home media outlet segments, as well as a positive outlook for Thailand's economy, says researcher Media Intelligence (MI).
Mindshare: Ads to rebound on growth
Business, Nanat Suchiva, Published on 22/01/2018
» Advertising expenditure is expected to grow by 7.6% this year, reaching 119 billion baht thanks to a rebound in consumer sentiment and support from government policies and events such as the World Cup, says Mindshare Thailand, a marketing and media network agency.
Marketers urged to use tech
Business, Nanat Suchiva, Published on 17/01/2018
» Marketers and advertisers should apply artificial intelligence (AI), robotics and virtual reality technologies to differentiate themselves in an intensely competitive market, says New York-based marketing research company Envirosell.
Staying afloat amid a digital sea change
Business, Nanat Suchiva, Published on 03/01/2018
» Thailand's media landscape has undergone a sea change over the past three years because of the proliferation of digital media.