Showing 1 - 8 of 8
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
Grammy gains OTT foothold with Viu
Business, Nanat Suchiva, Published on 17/05/2018
» Viu, a regional over-the-top (OTT) streaming platform, is joining hands with GMM25, a digital TV channel operated by GMM Grammy Plc, with the aim of capitalising on the growing millennial audience.
Digital TV tops spending table
Business, Nanat Suchiva, Published on 19/04/2018
» Advertising spending on digital TV in March was a standout, with over 6.5 billion baht, amid decreasing value in traditional channel, cable and satellite platforms.
Saithip denies dismissal
Business, Nanat Suchiva, Published on 27/03/2018
» Saithip Montrikul Na Audhaya, an executive of GMM Grammy's GMM Channel Trading, the operator of GMM25 digital TV channel and A-Time Media, denied being sacked, saying she has been promoted.
Coolism: Radio is not dead
Business, Nanat Suchiva, Published on 20/02/2018
» The radio industry is not dead despite declining ad spending — listeners have just shifted to online channels, says Prinn Muensuksaeng, managing director of Coolism Co, the operator of Cool Fahrenheit radio.
Line of the times
Business, Nanat Suchiva, Published on 19/02/2018
» Smartphones and mobile technology have been influential to the digital TV business and audience, changing the landscape of the industry. Now digital TV operators are leveraging their strategies to stay competitive after experiencing some difficult years.
One Enterprise strengthens partnership with Line TV
Business, Nanat Suchiva, Published on 13/02/2018
» One Enterprise Co, the operator of ONE31 HD digital TV channel owned by GMM Grammy Plc, will add more online content on Line TV to strengthen its premium-mass positioning and to create more awareness of digital TV viewership.