Showing 1 - 6 of 6
Asian Games expected to bring in 25% less
Business, Nanat Suchiva, Published on 15/08/2018
» Media spending on TV during the upcoming Asian Games 2018 broadcast is expected at 80-90 million baht, a 25% decrease from the last games in 2014.
Making Zense of the digital landscape
Business, Nanat Suchiva, Published on 29/06/2018
» After eight years in the game, Zense Entertainment Co, a TV content provider and producer, says that being a quality content provider is never easy. Learning and developing from international content providers is the only way to rise above the competitive fray.
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
Digital TV tops spending table
Business, Nanat Suchiva, Published on 19/04/2018
» Advertising spending on digital TV in March was a standout, with over 6.5 billion baht, amid decreasing value in traditional channel, cable and satellite platforms.
Media Intelligence predicts 6% ad spending hike for 2018
Business, Nanat Suchiva, Published on 14/03/2018
» Media industry spending is expected to rebound this year, based on the growing online and out-of-home media outlet segments, as well as a positive outlook for Thailand's economy, says researcher Media Intelligence (MI).
Staying afloat amid a digital sea change
Business, Nanat Suchiva, Published on 03/01/2018
» Thailand's media landscape has undergone a sea change over the past three years because of the proliferation of digital media.