Showing 1 - 10 of 16
Asian Games expected to bring in 25% less
Business, Nanat Suchiva, Published on 15/08/2018
» Media spending on TV during the upcoming Asian Games 2018 broadcast is expected at 80-90 million baht, a 25% decrease from the last games in 2014.
Tellscore touts influencers
Business, Nanat Suchiva, Published on 14/07/2018
» As the trend of influencers picks up steam as a marketing strategy, Tellscore Co, an automated one-stop platform startup, plans to service brands and marketers keen on this trend.
Pantip invests in e-sports event venue
Business, Nanat Suchiva, Published on 12/07/2018
» IT shopping mall Pantip Pratunam has collaborated with the public and private sectors to support the Thai e-sports industry, aiming to encourage the younger generation to become more competitive on the global stage.
Marketer YDM secures B90m shot from trio
Business, Nanat Suchiva, Published on 05/07/2018
» InTouch Holdings Plc, Government Saving Bank and the Stock Exchange of Thailand (SET) have invested more than 90 million baht in the digital marketing company YDM Thailand.
Index splashes B100m amid revived activity
Business, Nanat Suchiva, Published on 20/06/2018
» Event organiser Index Creative Village Plc has invested more than 100 million baht to upgrade facilities as it seeks to scale up event management.
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
RS secures triple-digit surge
Business, Nanat Suchiva, Published on 17/05/2018
» RS Plc achieved triple-digit growth in the first quarter on the strength of its health and beauty business.
Quality essential to Thais piercing Chinese market
Business, Nanat Suchiva, Published on 26/04/2018
» Thai entrepreneurs should focus more on product quality than quantity and study insights into the Chinese market to pave the way for long-term market penetration, says AVG Thailand.
'Love Destiny' success fleeting
Business, Nanat Suchiva, Published on 23/03/2018
» The astounding popularity of period soap opera Love Destiny has ignited a boom that has expanded from digital TV to tourism, retail, and food and beverage.