Showing 1 - 10 of 19
Asian Games expected to bring in 25% less
Business, Nanat Suchiva, Published on 15/08/2018
» Media spending on TV during the upcoming Asian Games 2018 broadcast is expected at 80-90 million baht, a 25% decrease from the last games in 2014.
Tellscore touts influencers
Business, Nanat Suchiva, Published on 14/07/2018
» As the trend of influencers picks up steam as a marketing strategy, Tellscore Co, an automated one-stop platform startup, plans to service brands and marketers keen on this trend.
Marketer YDM secures B90m shot from trio
Business, Nanat Suchiva, Published on 05/07/2018
» InTouch Holdings Plc, Government Saving Bank and the Stock Exchange of Thailand (SET) have invested more than 90 million baht in the digital marketing company YDM Thailand.
BEC-Tero: Industry unity key
Business, Nanat Suchiva, Published on 04/07/2018
» Business diversification is a path to success, but sustainable growth by using online expertise to help other media operators is more important, says BEC-Tero Entertainment.
DAAT: Digital ad spending to rise 16% on better tools
Business, Nanat Suchiva, Published on 23/06/2018
» Digital ad spending in Thailand is expected to increase by 16% to 14.3 billion baht this year based on the ongoing digital transformation, which offers more effective tools in reaching individuals, says Supachai Parchariyanon, the president of the Digital Advertising Association Thailand (DAAT).
Baidu partners TCC for SMEs in China
Business, Nanat Suchiva, Published on 19/06/2018
» Baidu Access, the ad management company under Chinese internet giant Baidu, has joined hands with TCC Network Technology and TCC Business Centre to help Thai entrepreneurs enter the Chinese market effectively.
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
10% growth projected for pet market
Business, Nanat Suchiva, Published on 10/05/2018
» NCC Exhibition Organiser Co (NEO) forecasts the pet market to see 10% growth this year, with 88 million baht projected to be spent at Pet Expo Thailand 2018.
Bangkok Post Group aims to ride recovery
Business, Nanat Suchiva, Published on 27/04/2018
» Bangkok Post Group aims to bounce back this year on the back of an improving economy and the company's focus on digital and event businesses.