Showing 1 - 10 of 15
Asian Games expected to bring in 25% less
Business, Nanat Suchiva, Published on 15/08/2018
» Media spending on TV during the upcoming Asian Games 2018 broadcast is expected at 80-90 million baht, a 25% decrease from the last games in 2014.
Line TV adds original content
Business, Nanat Suchiva, Published on 30/06/2018
» Rapid success in its video platform has led Line TV to focus more on producing original content to tap into a broader audience.
Grammy gains OTT foothold with Viu
Business, Nanat Suchiva, Published on 17/05/2018
» Viu, a regional over-the-top (OTT) streaming platform, is joining hands with GMM25, a digital TV channel operated by GMM Grammy Plc, with the aim of capitalising on the growing millennial audience.
Digital TV tops spending table
Business, Nanat Suchiva, Published on 19/04/2018
» Advertising spending on digital TV in March was a standout, with over 6.5 billion baht, amid decreasing value in traditional channel, cable and satellite platforms.
'Love Destiny' success fleeting
Business, Nanat Suchiva, Published on 23/03/2018
» The astounding popularity of period soap opera Love Destiny has ignited a boom that has expanded from digital TV to tourism, retail, and food and beverage.
Joox striving to amplify revenue
Business, Nanat Suchiva, Published on 23/02/2018
» Streaming music application Joox, operated by Tencent Holdings Ltd, aims to attract more VIP subscribers to strengthen its audiences engagement and generate long-term revenue.
BEC-Tero tickles the ivories
Business, Nanat Suchiva, Published on 21/02/2018
» In a bid to focus more on online business, BEC-Tero Entertainment has introduced an online self-learning piano course to attract an audience nationwide.
Line of the times
Business, Nanat Suchiva, Published on 19/02/2018
» Smartphones and mobile technology have been influential to the digital TV business and audience, changing the landscape of the industry. Now digital TV operators are leveraging their strategies to stay competitive after experiencing some difficult years.
One Enterprise strengthens partnership with Line TV
Business, Nanat Suchiva, Published on 13/02/2018
» One Enterprise Co, the operator of ONE31 HD digital TV channel owned by GMM Grammy Plc, will add more online content on Line TV to strengthen its premium-mass positioning and to create more awareness of digital TV viewership.
BEC, Line unite for digital TV
Nanat Suchiva, Published on 10/02/2018
» BEC World Plc, the operator of Channel 3, has collaborated with Line TV to stay competitive in the intense digital TV segment.