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Search Result for “media mix strategy”

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SPORTS

German giants Bayern deepening Thai ties

Sports, Tor Chittinand, Published on 09/04/2026

» When Bayern Munich opened their Bangkok office in 2022, it marked the German champions' third overseas base after New York and Shanghai. For Rauven Kasper, the club's board member for marketing and sales, the decision was not about following rivals into familiar hubs such as Singapore or Hong Kong, but about embedding themselves in a market where football culture is lived on the streets.

SPORTS

4 provinces bid to host King's Cup

Sports, Tor Chittinand, Published on 03/04/2026

» Four provinces have submitted bids to host the 52nd King's Cup football tournament in November, announced the Football Association of Thailand (FAT).

SPORTS

Thailand gear up for must-win Asian Cup showdown

Sports, Tor Chittinand, Published on 24/03/2026

» Twenty-three players have reported for national duty as Thailand step up preparations for their final AFC Asian Cup 2027 qualifying Group D fixture against Turkmenistan.

SPORTS

Thailand face uphill task against Iraq

Sports, Tor Chittinand, Published on 11/01/2026

» Thailand face a daunting challenge when they meet Iraq in their second Group D fixture at the AFC U23 Asian Cup in Saudi Arabia Sunday night.

SPORTS

Year of oohs and aahs now comes to end

Sports, Tor Chittinand, Published on 29/12/2025

» For Thai football, 2025 ended in the same tragic vein as it began. Ironically, both heartbreaks came at the same venue, against the same opponents, at the same stage -- and, uncannily, by the same scoreline.

SPORTS

Prodigal son Kevin back in Dragon colours

Sports, Tor Chittinand, Published on 25/12/2025

» Ratchaburi have confirmed the return of Thai-Swedish left wing-back Kevin Deeromram, who re-joins the Dragons for the second leg of the Thai League 1 season.

SPORTS

Port out of FA Cup for rule breach

Sports, Tor Chittinand, Published on 23/12/2025

» Port have issued a formal apology to supporters after being disqualified from the FA Cup for fielding too many foreign players in their victory over Bangkok United.

SPORTS

Thailand’s wait for regional football glory drags on

Tor Chittinand, Published on 19/12/2025

» Thailand’s bid to reclaim regional supremacy in football ended in anguish on Thursday night — and with it came an unwanted piece of history as the men’s national team failed to win SEA Games gold on home soil for the first time in 50 years.

SPORTS

Penalty pain for Chaba Kaew as Philippines ends final dream

Tor Chittinand, Published on 15/12/2025

» Thailand’s bid to reach the women’s football final at the 33rd SEA Games ended in heartbreak on Sunday night as they were beaten 4-2 on penalties by the Philippines after a tense 1-1 draw at Chonburi Stadium.

SPORTS

Thailand's golden dream faces fresh twists

Sports, Tor Chittinand, Published on 02/12/2025

» The moment to let all the bottled-up pressure go has finally arrived. The men's football competition of the 2025 SEA Games kicks off on Wednesday with hosts Thailand taking on Timor-Leste in the curtain-raiser at Bangkok's Rajamangala National Stadium.