FILTER RESULTS
FILTER RESULTS
close.svg
Search Result for “global brand initiative”

Showing 1 - 10 of 35

SPORTS

German giants Bayern deepening Thai ties

Sports, Tor Chittinand, Published on 09/04/2026

» When Bayern Munich opened their Bangkok office in 2022, it marked the German champions' third overseas base after New York and Shanghai. For Rauven Kasper, the club's board member for marketing and sales, the decision was not about following rivals into familiar hubs such as Singapore or Hong Kong, but about embedding themselves in a market where football culture is lived on the streets.

SPORTS

Singha, TGR Haas F1 team sign partnership deal for three years

Sports, Tor Chittinand, Published on 23/02/2026

» Singha Corporation announced a three-year partnership with TGR Haas Formula One team in a deal that reinforces its image as a global Thai brand.

SPORTS

Shock exit: Thailand fall to the guns of Iraq in futsal quarters

Sports, Tor Chittinand, Published on 04/02/2026

» Thailand's hopes of claiming continental glory in five-a-side football were dashed on Tuesday as they fell 4–2 to Iraq in the quarter-finals of the AFC Futsal Asian Cup in Jakarta.

SPORTS

Thailand to host inaugural women's Fifa Series 2026

Sports, Tor Chittinand, Published on 21/01/2026

» Fifa has confirmed that Thailand will host the women's Fifa Series 2026, marking the first time an Asian nation has staged the pilot tournament.

SPORTS

Ten-man Thailand show grit in defeat

Sports, Tor Chittinand, Published on 10/01/2026

» Thailand's U23 side endured a difficult start to their AFC Asian Cup campaign in Saudi Arabia, succumbing 2-1 to Australia in Group D on Thursday night despite a spirited display with 10 men.

SPORTS

Singha backs Thai duo for 2026 Formula 2 and 3

Sports, Tor Chittinand, Published on 21/12/2025

» Singha Corporation has announced its support for Thai drivers Nandhavud Bhirombhakdi and Tasanapol Intharaphuvasak in their international campaigns next year, marking a historic step for Thai motorsport.

SPORTS

Thailand revs up for high-octane race

Sports, Tor Chittinand, Published on 12/11/2025

» Thailand will once again take centre stage in the world of motorsport when it hosts the immensely popular PT Grand Prix of Thailand for the seventh consecutive year in February 2026.

SPORTS

Thai national football coach Ishii sacked in shock move

Tor Chittinand, Published on 21/10/2025

» In a shock move, the Football Association of Thailand (FAT) has announced the dismissal of Masatada Ishii as head coach of the national men’s football team, citing irreconcilable differences in team management philosophy.

SPORTS

World federation bars Thailand from staging petanque events

Sports, Tor Chittinand, Published on 23/09/2025

» The international petanque community has been shaken by an unprecedented decision from the World Petanque and Bowls Federation (WPBF) to ban the sport from the 2025 SEA Games, following a governance crisis within Thailand's national federation.

SPORTS

New U23 coach has high hopes

Sports, Tor Chittinand, Published on 16/07/2025

» Thawatchai Dumrong-ongtrakul on Tuesday admitted he lacked experience in coaching a national team but still expressed optimism about his team's chances of winning the Asean U23 Championship in Indonesia.