Showing 1 - 7 of 7
Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
The power of herbal medicine
Life, Arusa Pisuthipan, Published on 09/11/2021
» Earlier this year, health-conscious customers were seen queuing up at a herbal retailer in a Bangkok neighbourhood in hopes of buying a few bottles of fah talai jone (green chiretta) capsules. With a surge of Covid-19 cases earlier this year, the herbal product made them feel secure and gave them hope of relying on something else besides Favipiravir.
Pandemic pain
Life, Arusa Pisuthipan, Published on 01/02/2021
» The excruciating impact of Covid-19 has led to several relief plans and packages to help alleviate pandemic pain. Sadly, children somehow seem to be overlooked.
The meat of the matter
Life, Arusa Pisuthipan, Published on 30/09/2019
» Late last month, KFC launched Beyond Fried Chicken, a plant-based chicken substitute at a single location in Atlanta, USA. According to a New York Times report, the chicken giant sold as many plant-based wings and nuggets in only five hours as its popular popcorn chicken in an entire week.
In the eye of the beholder
Life, Arusa Pisuthipan, Published on 26/03/2019
» The number 60 on the scale wasn't the only thing that told Vanna* she was fat. Her friends at school said likewise.
Buyer and maker beware
Life, Arusa Pisuthipan, Published on 18/06/2018
» The scandalous headline-making case of Lyn dietary supplements is not just a wake-up call for consumers in buying suspicious products. It is also a trigger for the Food and Drug Administration (FDA) to actively crack down on manufacturers that break safety regulations.
Remembering to not forget
Life, Arusa Pisuthipan, Published on 16/01/2018
» Still Alice, the 2014 film about a linguistic professor and her family facing challenges as she is diagnosed with Alzheimer's disease, gives the world a glimpse of how it would be like living with a person losing her memory. In reality, not every case is like that.