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Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
Christmas carnival at Paragon
Life, Arusa Pisuthipan, Published on 18/12/2019
» 'Tis the season to be jolly, and Siam Paragon joins the festive air with its series of events "The International Carnivals" from now until Dec 31 at Parc Paragon, Siam Paragon.
Beware of the green god
Life, Arusa Pisuthipan, Published on 25/06/2019
» When Grammy-award singer Pharrell Williams posted on his Instagram a photo of himself with the "green juice" last September, celery juice started to gain momentum. But later as more celebrities including Selma Blair, Jenna Dewan and even Kim Kardashian jumped on the bandwagon, the drink officially became a serious health trend.