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'Soft power' goal proves a tough nut to crack
Oped, Atiya Achakulwisut, Published on 03/05/2022
» The government's plan to harness "soft power" to propel Thailand into becoming a leading country of the world may sound impressive.
'Soft power' is not built upon sweet music
Oped, Atiya Achakulwisut, Published on 19/04/2022
» The buzz over #khaonieomamuang and #MILLILiveatCoachella seems to have an ironic twist with Prime Minister Gen Prayut Chan-o-cha jumping on the bandwagon and claiming he was the one who nudged Thailand to develop its "soft power" to attract the world's attention.