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Search Result for “brand equity”

Showing 1 - 10 of 114

THAILAND

Dyson to launch first handheld fan

Online Reporters, Published on 10/04/2026

» Jumping on the trend, Dyson is stepping into one of Asia’s most essential summer accessories: the handheld fan. The HushJet Mini Cool marks the brand’s first foray into the portable cooling market.

THAILAND

FINNIX partners with Tellscore to strengthen Thailand’s creator economy

Online Reporters, Published on 17/03/2026

» As the Creator Economy rapidly expands and becomes one of Thailand’s most promising industries, FINNIX and Tellscore have launched “The Creator Lab.” 

THAILAND

Motorists warned of free or discount fuel scams

Online Reporters, Published on 16/03/2026

» Police have warned motorists to beware of fraudulent SMS messages or other advertising offering free or discounted fuel coupons at petrol stations. They are sent by scammers exploiting worries over rising fuel prices. 

BUSINESS

Low-profile Thai philanthropist dies at 89

Online Reporters, Published on 05/03/2026

» Hatari fan founder Joon Wanavit, one of the most low-key philanthropists in Thailand, died on Thursday at age 89.

THAILAND

NikeSkims releases rift satin starring Lisa

Online Reporters, Published on 28/01/2026

» Not long after announcing Lisa as their brand ambassador, Nike released the first look at the brand’s NikeSkims “head-to-toe system of dress” debut. Included with footwear, apparel and accessories inspired by the modern ballerina.

THAILAND

Beauty is in the eye of the beholder... and technology

Online Reporters, Published on 19/01/2026

» What happens when the romance of beauty meets the power of technology? In the ninth episode of the Bangkok Post’s Mind The Gap, "The evolution of beauty tech: Beauty has always been science", two voices from opposite ends of the beauty industry come together to explore this question. 

LIFE

Mattel embraces diversity with first-ever autistic Barbie

Online Reporters, Published on 13/01/2026

» From her 1959 debut as a blonde, blue-eyed icon, Barbie has evolved to reflect a commitment to equal representation with the launch of Mattel’s first-ever autistic Barbie.

THAILAND

Honoured health reformer Prawase dies aged 93

Online Reporters, Published on 11/01/2026

» Dr Prawase Wasi, one of Thailand’s most honoured public health scholars and civil society leaders, passed away peacefully at his home in Bangkok on Saturday night. He was 93.

LIFE

Thai tourism campaign featuring Lisa to launch in January

Online Reporters, Published on 24/12/2025

» The Tourism Authority of Thailand (TAT) will launch a promotional campaign featuring its newly appointed ambassador Lalisa “Lisa” Manobal, including an advertorial film, expected to boost tourism by the "Lisa Effect".

BUSINESS

AirJapan bids farewell to Bangkok–Tokyo route from April after brand suspension

Online Reporters, Published on 31/10/2025

» AirJapan will suspend operations in April as its parent company, ANA Group, discontinues the low-cost brand and reallocates its aircraft to the mainline carrier, All Nippon Airways.