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Line, Workpoint launch combined rating format
Business, Suchit Leesa-nguansuk, Published on 24/05/2019
» Line Thailand and Workpoint Entertainment Plc have collaborated to introduce the "combined reach rating", a measure that combines user viewership of both online and offline platforms for advertising agencies to maximise ad spending and increase revenue sources for content owners.
E-commerce forces brick-and-mortar stores to innovate
Asia focus, Erich Parpart, Published on 24/04/2017
» With e-commerce being fitted into their arsenals, retailers are now aiming to provide new experiences and greater convenience for shoppers. And while bricks-and-mortar stores will continue to exist, they are no longer places exclusively for shopping, but also must function as showrooms and fitting rooms.