THAILAND

Going with the grain

Krissana Parnsoonthorn, Published on 14/10/2013

» Cheang Sen Kai, a Singaporean businessman who lost his steel business in the wake of the Asian financial crisis in 1997, ended up falling in love with the charm and taste of Thai <i>hom mali</i> (fragrant, or jasmine) brown rice after a visit to Chiang Mai a decade ago.