Showing 21 - 30 of 564
Nielsen Thailand fine-tunes ratings methodology
Business, Saengwit Kewaleewongsatorn, Published on 18/06/2015
» New TV ratings with a bigger sample size will go live next month in a bid to boost measurement accuracy and fit the changing media landscape.
Advertising agencies spread wings
Business, Saengwit Kewaleewongsatorn, Published on 17/06/2015
» Advertising agencies are joining international networks in a bid to to strengthen their regional footprint and digital know-how.
Thailand leads on dual-screen ratings
Business, Saengwit Kewaleewongsatorn, Published on 15/06/2015
» Thailand has introduced the dual-screen system to measure TV ratings on both TV and online media, the first country in Asia-Pacific to do so.
Thai unit of Chuo Senko restructures
Business, Saengwit Kewaleewongsatorn, Published on 11/06/2015
» SET-listed advertising agency Chuo Senko (Thailand) has undergone a major restructuring to become a holding company and increase its revenue by 10% this year.
BEC delivers 'happiness' with rejig
Business, Saengwit Kewaleewongsatorn, Published on 11/06/2015
» Three digital TV channels owned by BEC World Plc have reshuffled their schedules, adding numerous soap operas for the second half of the year.
Reform urged to save digital TV
Business, Saengwit Kewaleewongsatorn, Published on 10/06/2015
» Digital TV operators and legal experts are calling on the government to amend outdated media regulations, particularly those regarding media ownership, in a bid to help the operators survive.
Grammy set to sell off Index stake
Business, Saengwit Kewaleewongsatorn, Published on 06/06/2015
» SET-listed GMM Grammy Plc, the country's largest entertainment company, is likely to sell its 50% stake in event organiser Index Creative Village Plc to Wave Entertainment Plc.
Regulator acknowledges dominance of satellite TV
Business, Saengwit Kewaleewongsatorn, Published on 05/06/2015
» The National Broadcasting and Telecommunications Commission (NBTC) is again revising its policy to support the satellite platform in a bid to increase digital TV viewership.
Mullen Lowe shores up local stable
Business, Saengwit Kewaleewongsatorn, Published on 04/06/2015
» Mullen Lowe Group, a New York-based creative agency, has launched a local digital communications unit, Lowe Profero, to strengthen its fully integrated advertising network in Thailand.
Thai brands failing to engage, says agency
Business, Saengwit Kewaleewongsatorn, Published on 02/06/2015
» Consumers are losing trust in Thai brands as they stick to similar marketing strategies and campaigns, says advertising agency Y&R Thailand, which conducted a brand asset valuator study in nine provinces involving 2,500 respondents across 130 product categories.