Showing 61 - 70 of 217
Firms urged to connect with buyers
Business, Saengwit Kewaleewongsatorn, Published on 05/11/2014
» Brands should raise customer engagement and tailor their message to individuals, says the ad agency Y&R Thailand.
NBTC revises children's programming
Business, Saengwit Kewaleewongsatorn, Published on 04/11/2014
» The National Broadcasting and Telecommunications Commission (NBTC) has ordered three children's channels and army-run Channel 5 to revise their programming and operations, saying they failed to meet content requirements.
TV rating samples increased
Business, Saengwit Kewaleewongsatorn, Published on 20/10/2014
» The Media Research Bureau (MRB) has set a new sample size for TV ratings at 5,000 households to enhance viewership accuracy.
True, MCOT chew the fat
Business, Saengwit Kewaleewongsatorn, Published on 13/10/2014
» Pay TV operator TrueVisions is in talks with MCOT Plc about compensation it will pay the latter after its first concession expired last month.
Channel 3 to launch simulcast
Business, Saengwit Kewaleewongsatorn, Published on 11/10/2014
» Channel 3 will start its simulcast broadcasting today on the digital system on Channel 33 HD after the proposal was approved on Friday by the National Broadcasting and Telecommunications Commission (NBTC).
Channel 3 unsure of simulcast rules
Business, Saengwit Kewaleewongsatorn, Published on 10/10/2014
» Problems may arise from unclear regulations after the National Broadcasting and Telecommunications Commission (NBTC) approves Channel 3's simulcast proposal.
Marketers urged to understand women
Business, Saengwit Kewaleewongsatorn, Published on 04/10/2014
» The rapidly increasing purchasing power of female consumers and women's growing economic clout is giving rise to a new age of marketing techniques that are oriented towards women, says ad agency JWT Bangkok.
Grammy launches TV channel
Business, Saengwit Kewaleewongsatorn, Published on 26/09/2014
» SET-listed entertainment giant GMM Grammy Plc is spending 1 billion baht on GMM Channel, a standard-definition digital TV channel, hoping it will be ranked in the top five channels within three years.
Channel 3 talks fail, BEC may sue
Business, Saengwit Kewaleewongsatorn, Published on 24/09/2014
» The second round of talks to end the dispute between Channel 3 and the broadcasting regulator was another failure, and Bangkok Entertainment Co, holder of the analogue channel's concession, is mulling legal action.
NBTC redeploys frequency
Business, Saengwit Kewaleewongsatorn, Published on 22/09/2014
» The National Broadcasting and Telecommunications Commission (NBTC) is set to start redeploying the 380-510-megahertz frequency from next month in a bid to solve the 700-MHz frequency dispute within the next five years.