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Soft power sells best when not force-fed
Arusa Pisuthipan, Published on 07/08/2023
» South Korea knows how to sell its products. Apart from K-entertainment, the country has also popularised K-merchandise through pop culture. From fried chicken and ramyeon cup noodles to egg drop sandwiches and soju, instant coffee and dietary supplements, we have seen countless products from South Korea in series and movies successfully create a huge customer base in Thailand.
Brahms, Schumann and a royal tribute
Life, Harry Rolnick, Published on 06/07/2017
» On July 15, the Royal Bangkok Symphony Orchestra will feature two giants of 19th century musical history and one world premiere tribute to Thailand's late monarch.