Showing 51 - 60 of 391
Dunnhumby puts media focus in-store
Business, Nanat Suchiva, Published on 07/02/2018
» Brands must build unique identities and use in-store media to be competitive at a time of intense digital marketing, says Dunnhumby.
'Kilo Run 2018' targeted to speed up foreign traffic
Business, Nanat Suchiva, Published on 02/02/2018
» Index Creative Village Plc is teaming up with Thai AirAsia to hold the "Kilo Run 2018" marathon in four Asian cities.
Far East buys remaining bit of Fame Line
Business, Nanat Suchiva, Published on 02/02/2018
» The advertising firm Far East DDB Plc has clinched a deal to buy the final 13.5% stake in Thai ad agency Fame Line to strengthen its business in the future.
JKN plots more Indian soaps
Business, Nanat Suchiva, Published on 31/01/2018
» JKN Global Media Co, a content management and distribution company, wants to import more Indian series to tap growing demand among Thai audiences, saying it will overshadow Korean and Japanese content in the near future.
GAN 555 ventures to draw concertgoers with YAK Fest
Business, Nanat Suchiva, Published on 25/01/2018
» GAN 555 Co, an entertainment company led by music enthusiast Yuthana Boonorm, is investing more than 25 million baht on YAK Fest at Khao Yai, intended to entice young concertgoers.
Major Cineplex bullish on upcountry ads
Business, Nanat Suchiva, Published on 23/01/2018
» SET-listed Major Cineplex Group Plc, the country's largest cinema chain operator, wants its in-cinema ad revenue to grow over 5% this year to 13% of the total as the group expands in major provinces.
Mindshare: Ads to rebound on growth
Business, Nanat Suchiva, Published on 22/01/2018
» Advertising expenditure is expected to grow by 7.6% this year, reaching 119 billion baht thanks to a rebound in consumer sentiment and support from government policies and events such as the World Cup, says Mindshare Thailand, a marketing and media network agency.
PPTV to move beyond sport
Business, Nanat Suchiva, Published on 17/01/2018
» PPTV, a digital TV station run by Bangkok Media and Broadcasting Co, will expand from premium sport offerings to entertainment content created by big players.
Marketers urged to use tech
Business, Nanat Suchiva, Published on 17/01/2018
» Marketers and advertisers should apply artificial intelligence (AI), robotics and virtual reality technologies to differentiate themselves in an intensely competitive market, says New York-based marketing research company Envirosell.
Dropzone eyes music festival
Business, Nanat Suchiva, Published on 11/01/2018
» Privately owned Dropzone Entertainment Co is spending more than 100 million baht to set up "Dropzone Festival Bangkok 2018", a world-class music festival aimed at placing Thailand squarely on the map as a new destination for international music events.