Showing 1 - 4 of 4
Making Zense of the digital landscape
Business, Nanat Suchiva, Published on 29/06/2018
» After eight years in the game, Zense Entertainment Co, a TV content provider and producer, says that being a quality content provider is never easy. Learning and developing from international content providers is the only way to rise above the competitive fray.
Sponsor cap curbs World Cup media spending
Business, Nanat Suchiva, Published on 13/06/2018
» A limit of nine media sponsors for the upcoming World Cup has caused total media spending in Thailand to grow only 4% or almost 90 billion baht, despite a previous projection of 6-7%, says Media Intelligence (MI).
Internet, TV touted as ad kings
Business, Nanat Suchiva, Published on 29/05/2018
» TV and internet are still the major sources of advertising in Thailand, says Media Intelligence.
Workpoint TV surges in ratings
Business, Nanat Suchiva, Published on 10/03/2017
» Workpoint TV is on the rise as the channel's TV ratings in February overtook Channel 3 and Channel 7 during the prime time period in Bangkok, proving that its content creativity is a key to success amid tough competition.