Showing 1 - 10 of 31
Central Pattana touts countdown events
Business, Pitsinee Jitpleecheep, Published on 21/12/2023
» Property and retail developer Central Pattana Plc has teamed up with the Tourism Authority of Thailand (TAT) and the Bangkok Metropolitan Administration (BMA) to unveil Countdown 2024 events at CentralWorld and its 13 shopping centres across the country, aiming to encourage travel and boost retail spending.
CMG puts Korea's Fila in the spotlight
Business, Pitsinee Jitpleecheep, Published on 20/11/2023
» Driven by the growing popularity of Korean pop culture, including music, TV series and cuisine in Thailand, Central Marketing Group (CMG), the authorised marketer of the Fila sports fashion brand, plans to harness this cultural influence to propel the Fila brand into the spotlight among Gen Z and millennial customers in 2024.
Oodles of noodles
Business, Pitsinee Jitpleecheep, Published on 06/11/2023
» Instant noodles have undergone a remarkable transformation in recent years, evolving from a humble household, factory or office staple into a diverse and innovative dish.
Hot spell helps spur sales of soft drinks
Business, Pitsinee Jitpleecheep, Published on 11/10/2023
» Thailand's soft drink market grew by 16% from September 2022 to August 2023, compared with low single-digit growth over the past five years, attributed to the resumption of active operations by food service restaurant operators.
South Korean street food arrives via Bangkok pop-up store
Business, Pitsinee Jitpleecheep, Published on 27/06/2023
» Boosted by the enduring popularity of K-pop culture among Thais, a new establishment called "Boggle Boggle", which resembles the late-night street food eateries or iconic red tents commonly featured in South Korean television shows, has recently arrived in Thailand.
Siam Piwat taps Korean culture with Carlyn pop-up store
Business, Pitsinee Jitpleecheep, Published on 15/04/2023
» Siam Piwat Co, which manages the Siam Discovery complex, is tapping into the popularity of South Korean culture by opening the world's first pop-up store for Korean bag brand Carlyn.
Inspirational role models
News, Pitsinee Jitpleecheep, Published on 22/03/2023
» To mark this year's International Women's Day, a number of extraordinary women from a wide range of fields who have inspired change in their communities through the pursuit of excellence have been named the Bangkok Post's Women of the Year.
Thai Drinks adds fresh sparkle to est Cola brand
Business, Pitsinee Jitpleecheep, Published on 14/03/2023
» Thai Drinks, the marketer and brand management of est Cola, is refreshing the brand for the first time in 11 years since entering Thailand's soft drink market.
Chang allots B1bn to promote Cold Brew
Business, Pitsinee Jitpleecheep, Published on 28/02/2023
» Chang International Co, the marketer of Chang beer, plans to spend 1 billion baht to grow consumption of Chang Cold Brew, its mass-premium beer, and strengthen its beer portfolio.
Bistro Asia eyes B3bn in sales within 2025
Business, Pitsinee Jitpleecheep, Published on 14/10/2022
» Bistro Asia Co under Thai Beverage (ThaiBev) is ramping up its food business, opening its first food court and developing a Western restaurant brand in an effort to increase sales to reach 2-3 billion baht over the next three years.