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AI Campaign Lifts Thailand to Top Choice
Published on 30/12/2025
» An innovative use of AI-led, performance-driven advertising is helping reshape Thailand’s tourism demand beyond the traditional high season. Through a strategic partnership between the Tourism Authority of Thailand (TAT) and global AdTech company Yango Ads, the “Velvet Seasons” campaign was launched to promote year-round travel and encourage visits during shoulder periods. The initiative delivered standout results, with Thailand ranking as the world’s most-booked destination among traditionally hard-to-reach Russian-speaking travellers in October 2025, according to Yango Ads’ booking data—demonstrating how data-led advertising can better distribute travel demand across seasons and destinations for Thai tourism businesses.
Restaurants slam new alcohol law
Gary Boyle, Published on 29/12/2025
» The Restaurant Association opposes the new alcohol law requiring restaurant operators to share some responsibility for any issues caused by drunk patrons.
Tourism still a stalled engine
Business, Molpasorn Shoowong, Published on 29/12/2025
» In 2025, the Thai tourism industry faced its first contraction since the pandemic, with several setbacks consistently hampering tourist confidence.
Police put to the test
News, Wassayos Ngamkham, Published on 29/12/2025
» In 2025, Thailand faced a convergence of crimes and scandals that shook public confidence in institutions meant to protect society. From a deadly mass shooting in Bangkok to sprawling online scam networks, monk misconduct and a senior police scandal, the year exposed deep vulnerabilities linked to crime, governance and accountability, leaving lingering questions about reform and public trust.
Ceasefire holding, evacuees start returning home
Published on 28/12/2025
» Evacuees living in shelters in two northeastern border provinces started returning to their homes on Sunday as the temporary ceasefire signed by Thailand and Cambodia appeared to be holding.
Holiday bus travel smooth so far
Online Reporters, Published on 27/12/2025
» The state-owned Transport Co reports that more than 134,000 passengers travelled to and from Bangkok on Friday, with no reports of stranded commuters at bus terminals.
Static outlook for digital TV channels
Business, Komsan Tortermvasana, Published on 27/12/2025
» The National Broadcasting and Telecommunications Commission (NBTC) is exploring options to help 15 digital TV channels survive after their licences expire in 2029.
Eateries slam new alcohol law
Business, Kuakul Mornkum, Published on 27/12/2025
» The Restaurant Association opposes the new alcohol law requiring restaurant operators to share some responsibility for any issues caused by drunk patrons.
Thai telecom firms woo creators
Business, Suchit Leesa-nguansuk, Published on 27/12/2025
» Telecom operators are stepping up efforts to capture future customers with the launch of hubs at Siam Square.
Southeast Asia receives broad support
Business, Published on 27/12/2025
» Southeast Asian equities ended December with a cautious "risk-on" tone, helped by a softer US dollar and year-end rebalancing, though thin Christmas liquidity exaggerated intra-day swings.