Showing 1 - 6 of 6
Subtle art of marketing
Life, Suwitcha Chaiyong, Published on 10/08/2021
» Ayumi, a Japanese shoe brand for elderly females, provides colourful designs and allows customers to customise their left and right shoe size when ordering. Meanwhile, Denka no Yamaguchi, an electric appliances retailer, offers special services to loyal customers such as feeding pet dogs or watering plants if a customer has to leave town. Ishizaka, a recycling factory, provides its environmentally friendly facilities to customers in order to connect with the community. These successful Japanese brands have a philosophy of offering special services that go beyond the product itself by not focusing only on sales.
Local app takes on the big boys
News, Penchan Charoensuthipan, Published on 20/07/2020
» While most consumers rely on major platforms such as Grab and foodpanda when they want food delivered, residents living in Lat Phrao Soi 101 Bangkok now have "Tam Sang-Tam Song" ("You Order, We Deliver") -- a food delivery initiative designed to foster community spirit and reduce commission fees.
What the 2010s taught me
Guru, Kankanok Wichiantanon, Published on 27/12/2019
» As 2020 comes a-knocking, Guru asked inspiring Thais what has meant the most to them in the past decade.
Understanding Bangkok's traffic woes
News, Danny Marks, Published on 01/10/2019
» Anyone who lives in Bangkok won't be surprised to know that the navigation company, TomTom, recently ranked the city among the world's worst for traffic congestion. The transport sector also contributes greatly to Bangkok's overall carbon emissions: a quarter of its emissions -- higher than the global average -- come from this sector and is driven by private automobile use.
Taxi OK, Taxi VIP apps to launch on Nov 9
Published on 29/09/2017
» The Transport Ministry will launch two new taxi apps and services on Nov 9, Taxi OK and Taxi VIP, in which the vehicles will all be fitted with GPS devices, with the intention to enrol 40,000 drivers in the greater Bangkok area this year.