Showing 1 - 9 of 9
Line of the times
Business, Nanat Suchiva, Published on 19/02/2018
» Smartphones and mobile technology have been influential to the digital TV business and audience, changing the landscape of the industry. Now digital TV operators are leveraging their strategies to stay competitive after experiencing some difficult years.
VGI: Ad bundles work best on BTS and beyond
Business, Nanat Suchiva, Published on 09/08/2017
» SET-listed VGI Global Media Plc, which provides media space on Bangkok's skytrain system, is ramping up its integrated media advertising platform, combining online (big data) and offline advertising media in a bid to tap the younger generation and the growing popularity of the city's mass transit system.
Ad spending expected to rise as economy lifts
Business, Nanat Suchiva, Published on 03/01/2017
» Total advertising spending on all media outlets is forecast to improve in 2017, driven by the economic rebound, massive investment in infrastructure megaprojects and the planned election.
Channel 9 adds entertainment in revenue drive
Business, Nanat Suchiva, Published on 26/12/2016
» SET-listed MCOT Plc, the operator of Channel 9, is restructuring its TV content by adding more entertainment programmes and partnering with other state agencies to raise its revenue by 10% next year.
Channel 8 sets sights on mass market
Business, Nanat Suchiva, Published on 14/12/2016
» SET-listed RS Plc has adjusted its strategy for Channel 8 to focus on the mass market after a sharp fall in ad spending for all media outlets in the first 10 months of the year.
Total advertising spending to drop 10% this year
Business, Nanat Suchiva, Published on 09/12/2016
» Thailand's total advertising spending across all media outlets will see a 10% decline this year due to unfavourable economic conditions and the mourning period for the late King.
Pubat: Thais still love books
Business, Nanat Suchiva, Published on 15/10/2016
» Physical books are still popular with Thai bookworms in spite of plentiful reading material on the internet, says the Publishers and Booksellers Association of Thailand (Pubat).
MCOT to adjust shows more often
Business, Nanat Suchiva, Published on 15/08/2016
» SET-listed MCOT Plc, the state-owned broadcaster, plans to frequently adjust its TV programming to attract more attention from audiences and advertising agencies in the second half of this year.
MCOT goes for softer approach on news
Business, Nanat Suchiva, Published on 11/05/2016
» SET-listed MCOT Plc, the state-owned broadcaster, will adjust its news programmes by focusing more on news talk presentation in a bid to reach every audience group.